Growing up, both my parents worked in business so it has always been a big part of my life. I was naturally drawn to the world of strategy, numbers, and big ideas and that curiosity led me to study Business Administration at Trent University.
Ìtójú MentoringSocial Media Lead
A mentoring program that connects African international students with mentors to help them navigate life in Canada.
• Developed and executed a full social media strategy, including content planning, scheduling, and performance reporting to drive audience engagement.
• Boosted Itoju’s Instagram following by 43% in 2 months through strategic content and audience engagement.
• Led a content strategy that grew Itoju’s social media reach by 249% in 1 month through culturally relevant, awareness-driven campaigns.
97 Football PodcastCo-host
A lively football culture podcast where I co-host with Magnus and dive into the beautiful game with unique guest perspectives and contagious enthusiasm.
• Co-hosted and managed the 97 Football podcast, delivering weekly episodes on football culture
• Developed skills in scripting, hosting, editing, and social media promotion.
• Led social media promotion to grow and engage the podcast audience
• Crafted authentic storytelling strategies that boosted listener retention
These projects started out as hobbies, but they’ve all helped shape my voice as a marketer, and connected me with some really great people along the way.
A football culture podcast where I co-host, edit, and promote episodes across platforms.
A growing channel focused on creative sports commentary and visual storytelling.
A newsletter for my long-form writing on football culture, opinions, and stories behind the game.
Don't hesitate to drop me an email or contact me via my social profiles
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